“The Queen’s Gambit” is soon going to have chess-playing company on screen.
Ari Emanuel’s Endeavor Group has invested an undisclosed amount in Chess.com, the site said Thursday. The popular site also signed with Endeavor’s entertainment agency, WME.
“WME will work with Chess.com to build on the global popularity of chess across digital media, fashion, film, food, music, sports, television, and theater,” the company said.
The agency’s efforts “to amplify the game of chess” will include developing non-scripted content including documentaries, along with attempts to create celebrity-centric moments and crossover content to attract new audiences.
The goal is “fueling the game’s growth by elevating its profile in mainstream media,” said the company, which is led by co-founder and CEO Erik Allebest.
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