At long last, after years of emphatically telling the world that it would never do it (and that it would be blasphemous to think otherwise), Netflix launches its discounted $6.99 monthly ad-supported tier this week (something that I’ve predicted for years). It’s a critical “never say never” moment for the company that just recently announced a positive turnaround with 2.41 million new paid subscribers after two consecutive quarters of losses. Many pundits breathlessly cheered the Q3 news as proof that the streaming leader is alive and well once again — Forbes called it a “monster Q3” — and that its new ad-supported tier will take the company to new heights in the face of increasing hyper-competition.
Why Netflix’s New Ad-Supported Tier Won’t Be Enough to Save the Once-Invincible Streamer | PRO Insight
In a saturated streaming market, Netflix cannot (and should not) bet on ads alone — or continuously raising monthly subscription prices
