How ‘Barbie’ Hairstylist Ivana Primorac Found the Perfect Shade of Blonde

With several decades of Barbies to pull references from and a story focused on the unlimited potential of individuality, hair and makeup designer Ivana Primorac assumed everything would be a piece of cake. But even finding the right shade of blonde for Margot Robbie’s Stereotypical Barbie was difficult. Early in the process of making “Barbie,” Primorac decided to go with a standard yellow hair coloring on Robbie. “The very first ever Barbie made, the one in a striped costume, she’s got very yellow hair,” Primorac said. “So we started with that, thinking that would be so cool (to) make Margot look like a doll because she’ll have that corn-yellow hair.”