How the Barbie Movie Was Made

by STEVE POND and KRISTEN LOPEZ

It made no sense to hire an indie director to make a movie about a doll, but Greta Gerwig and her crew provided $1.5 billion reasons why “Barbie” was a very good idea.

Greta Gerwig didn’t always think that “Barbie” was going to be made, and maybe that’s why the movie turned out to be so weird, so subversive and so successful. Long before the film’s grosses neared $1.5 billion, it was just an idea that didn’t make a lot of sense to the onetime indie actress whose directorial career was on a hot streak with “Lady Bird” and “Little Women.”