A24 Expands Strategy From Arthouse Gems to More Commercial Films | Exclusive

For the past decade, A24 has cultivated an almost cultlike devotion from its fans, thanks to its excellent taste in projects and idiosyncratic, meme-able movies like “The Witch,” “Uncut Gems” and “Midsommar.” Their films inspire such interest that their features usually come with a curated, highly sought-after merchandise drop that fans can purchase via their official website.

But a new strategy — which includes chasing the rights to the “Halloween” franchise — could land them in a place that, for all their big swings, they’ve never been before: the mainstream.

According to a top agent with knowledge of the company, over the summer A24 acquisition executive Noah Sacco made the talent agency rounds in search of “action and big IP projects.”