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Mattel CEO and Chairman Ynon Kreiz discussed reshaping the company from a strictly toy-based enterprise to a powerhouse film producer with this summer’s blockbuster “Barbie.”
“Mattel is one of the most iconic companies in corporate America and what really appealed to me was to transform the toy business and capture full value from the intellectual properties,” Kreiz told TheWrap’s editor-in-chief Sharon Waxman during a spotlight conversation at TheGrill, the publication’s annual business conference, on Wednesday.
“I saw an opportunity to transform the company from being a toy manufacturer to an IP company that manages franchises.
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