A version of this story about the Cannes market first appeared in Cannes issue of TheWrap magazine.
Saying last year’s Cannes was a return to normal might have been a misnomer. Sure, COVID was manageable and people were able to gather in person without the mandatory testing of previous years, but the transition from almost two years of isolation back to travel was a slow one. “Even though last year was a pretty robust market, there were still the remnants of COVID and certain territories not traveling,” said Dylan Leiner, Sony Pictures Classics’ EVP of acquisitions and production.
For many traveling to France in May, this year’s festival may finally be the return to normal that people are hoping for.