Warner Bros.’ “Wonka” is off to a decent start at the box office with $14.4 million grossed from 4,208 theaters on Friday, including $3.5 million from Thursday previews.
That puts Paul King’s family friendly musical prequel to “Willy Wonka and the Chocolate Factory” at an estimated $38 million opening weekend, firmly within the $35-40 million range projected by trackers.
With a reported $125 million budget before marketing, “Wonka” has a long way to go before it turns a theatrical profit, but has a chance of doing so if it legs out through the holiday season. Reception has been strong across the board with Rotten Tomatoes scores of 84% critics and 90% audience, an A- on CinemaScore, and PostTrak scores of 5/5 from parents and 4.5/5
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